6ai | Six Steps to applied intelligence
- perrydouglas9
- Aug 4
- 4 min read
Can’t skip steps in building effective strategies

Breakthroughs usually do not come from dramatic leaps of insight and revelations, but rather from building upon what has already been discovered. As a result, the most productive and transformative innovations often arise by expanding on previous knowledge. Sir Isaac Newton, arguably the most influential scientist and polymath in history, is well known for formulating the laws of motion and universal gravitation, which transformed our understanding of the universe and laid the groundwork for modern science.
In 1675, when writing to fellow scientist Robert Hooke, Newton stated, “If I have seen further, it is by standing upon the shoulders of giants.”
Past knowledge forms the foundation for future knowledge and expertise through applying disciplined steps in pursuit of innovation and change. These are not usually dramatic leaps, but rather more of an applied intelligence-based approach. Involving purposeful steps that lead to solving complex problems scientifically, by developing strategies that can be effectively implemented.
The six-step applied intelligence (6ai) process is a framework for creating strategies capable of addressing our most pressing challenges and ambitions. It is based on the Socratic method, named after the Greek philosopher Socrates, who used this approach to explore ethical dilemmas and question conventional wisdom. The core of the Socratic method is about guiding individuals to discover knowledge on their own.
The applied intelligence (ai) process is an open-ended questioning system that promotes probing, critical thinking, and greater clarification. By challenging assumptions and belief systems, ai generates objective truths and axioms that advance our understanding. It encourages multiple perspectives and identifies gaps in logic that can then be used to develop sound strategic solutions.
So ai emphasizes information prioritization, contextual understanding, and insight discovery, capturing users’ authentic aspirations and combining them with real knowledge to realize their vision through comprehensive, actionable strategy building.
The 6ai process is straightforward: start with what you know or something you desire to achieve, and proceed in a conversational mode. Continually iterating and moving beyond what you know or believe you knew — towards knowledge acquisition and growth.
Progressive Steps Forward
6ai is a step-by-step progressive process that retrieves and develops highly relevant information, turning insights into strategy because maximizing the productive value of information and knowledge requires a more focused and higher-dimensional level of information retrieval.
This disciplined process involves the augmentation and integration of knowledge that is grounded in contextualization to be empirically corroborated. Each step forward uncovers new understandings of the subject matter and reveals new pathways or options to explore, which builds knowledge and confidence that can help craft an effective strategy independently.
This is precisely how innovation occurs — through a process of discovery, which is the most efficient path to new innovative discoveries, as Einstein describes it. And at each stage, there are additional steps, inquiries, tests, and iterations that are necessary to ensure the integrity of each step and overall system reliability and performance.

The Whitespaces
The 6ai system aims to identify the whitespaces of market opportunities by: 1. Understanding the landscape 2. Confirming the POV 3. Spotting opportunities and risks 4. Reaching decisioning points. These steps are necessary because you can’t figure out a strategy unless you can clearly state what winning looks like, most especially, what winning looks like for your context and organization.
Break things down into the different mental or physical constructs that would create different ways to identify the optimal playing field for winning.
Have a realistic assessment and differentiate between the organizational capabilities that allow you to “play” in this area, versus those that can enable you to compete and win.
Understand how you will position the offering against competitors in your playing field: a. offer a lower-cost alternative in a way that you can afford and make a profit with? b. differentiate through a new and better offering? c. a combination of both?
In many ways, 6ai mirrors evolution because the evolutionary process involves constant tweaking and refining of existing structures and systems to improve gradually. This approach helps one build robust strategies while effectively managing risk. The insights gained from the previous step inform the next, building confidence each step of the way.
6ai sets itself apart from the crowd through its open-ended structure and approach, purposefully seeking diverse knowledge ecosystems and ways and means to achieve objective strategy development. Exploring different perspectives leads to discovering more objective knowledge tailored to achieving one’s desired outcomes.
Learning new things is central to 6ai; breakthroughs in understanding push the boundaries of thinking beyond your previously perceived limitations — creativity and innovation then arise.
The main challenge in developing effective strategies is human psychology. 6ai addresses this through addressing uncertainty and pursuing logic, by employing critical thinking and asking more questions than there can be answers to. Avoiding quick, cursory and superfluous summarizations, getting to more in-depth and meaningful knowledge development, unlocking possibilities for strategy formulation that can drive innovation and change.
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